HANDICRAFT ORIGINATED FROM SPECIFIC REGION

FOLK ART, TRADITIONAL ART & RURAL CRAFT

In this part, we're exploring and promoting special handicrafts from specific regions like Folk Art, Traditional Art, and Rural Craft. These crafts have deep cultural and traditional roots.

PATACHITRA OF NAYA VILLAGE, PINGLA, PASCHIM MEDINIPUR, WEST BENGAL and
PATACHITRA OF CHANDIPUR, PURBA MEDINIPUR, WEST BENGAL

One of these crafts is Pattachitra Painting, which is a well-known form of Indian folk art. It mainly involves painting on cloth and often features Hindu deities. "Patta" means "cloth," and "Chitra" means "painting," so Pattachitra literally means "painting on cloth." This art form originally comes from Odisha and is renowned for its detailed work, as well as the stories from mythology and folk tales it portrays.

These paintings use natural colors, and they are created in the traditional way by skilled artists called Chitrakaras. Pattachitra motifs are applied to make a wide range of products such as wall paintings, umbrellas, home decorations, trays, bags, and jewelry.

Naya Village in Pingla, Paschim Medinipur district of West Bengal, is a significant center for Pattachitra. About 80 families in this village have been practicing this art for generations. Pattachitra is also popular in Chandipur, Purba Medinipur district of West Bengal.

Etablished Since 2022

Growing strong each year. Slowly and Steadily.

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Meet the Management

Mousumi Mishra
CEO & Founder
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Sridip Kr Mishra
Managing Director
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